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Advanced geospatial measurement solutions to optimize business growth
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Accurate Measurement
Use advanced mathematical models and statistical models to measure incremental impact.
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Robust Experimentation
Conduct controlled experiments and geo-lift studies to calibrate and validate your measurement models.
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Incremental measurement for calibration
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Murray is developed by Entropy, pioneers in marketing science and incremental measurement. Our experience in Marketing Mix Modeling (MMM) and experimentation guarantees reliable and growth-oriented measurement solutions.
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